We believe it is imperative that the tourism industry takes responsibility for our natural resources through maximized benefits to the people of these developing countries, they are after all, the custodians of its future. This is our wildlife conservation mission.

It is a fact of life in Botswana that fences constructed during its early development years have resulted in the demise of massive ancient migrations. These fences were constructed to benefit the country’s lucrative beef exports to Europe.

Most people in Botswana are supported by their subsistence livestock farming and arable agricultural practices. With this in mind, despite the developed world educated guesses, wildlife and the natural environment have other values.

This is why we educated guessing people in tourism must do more for the uneducated. The simple fact that a better income from wildlife and safari tourism rather than from livestock is the only way we can secure a future for wildlife.

It is our aim in the industry to increase and maximize wildlife potential for tourism that will create increased opportunities for employment and other benefits to the rural people of Botswana. This is being done with responsible training and secure employment.

Education is as important for the youth as employment is for the adults. It is important to involve the children in tourism and wildlife for purely educational purposes. We encourage guests to send us school materials that the government is under resourced to supply.